CRM Buyer
Saas Spreading Beyond CRM
CRM may be the largest Software as a Service (SaaS) market, but it is by no means the only one. If current trends continue, it may well lag behind the new software sectors moving to adopt the SaaS model.
"Oracle (Nasdaq: ORCL) purchased Siebel (Nasdaq: SEBL) in part to gain additional on-demand products, customers and expertise. SAP (NYSE: SAP) just announced their new on-demand CRM system earlier this month," Bob Conlin, CMO at Centive, a provider of an on-demand sales compensation management application, told CRM Buyer.
The on-demand CRM market will continue to grow, predicts Centive CMO Bob Conlin, and "the universe defined by CRM will expand to include new, high value on-demand solutions that extend CRM beyond its current boundaries."
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