Destination CRM
Centive Streamlines Sales Data for '08
The Compel Winter 2008 release from Centive features an interactive dashboard allowing sales pros to view their stats in one place.by Christopher Musico
In his top story article, Christopher Musico writes about Centive Compel's Winter 2008 release which, in his words, "streamlines sales data" by enabling "sales pros to view their stats in one place." The author recognizes the central role of interactive sales dashboards in simplifying the processing of rich, multidimensional sales data. Christopher brings in the perspective of the vendor and an independent industry analyst.
Says Michael Torto, CEO at Centive, "The key benefit of the new dashboard analytics is the ability to instantly analyze performance over time through a graphical chart,... quickly analyze trends and drill down to underlying information to uncover the source for the trends."
Denis Pombriant, managing principle at Beagle Research Group, notes that graphical dashboards are becoming a necessity in today's competitive and fast-paced environment, validating the old saying that a picture is worth a thousand words. "Dashboards are a means to an end--better management, greater accuracy, finding a problem while there's time to fix it," Pombriant says. "Many companies in the SFA space use dashboards as a way to speed read the business or an aspect of the business. I think any compensation company will need dashboards to be competitive."
