CRM Magazine
Skin in the Game
Centive Smooths Away the Calluses for a Dermatology-Product Vendorby Marshall Lager
In CRM Magazine's "Real ROI - Best Practices and Proven Results section - Marshall Lager reports on Obagi Medical's use of Centive Compel to automate sales compensation management and drive sales performance.
The results: after deploying Compel, Obagi Medical:
- increased net sales by 32 percent
- increased operating income by 56 percent
- increased net income by 149 percent
- added 200 new active physician accounts, an 18 percent increase.
Follow the link below to read the article on-line at DestinationCRM.com.
