Centive Wins Beagle Research’s CRM WizKids Award for Advances in Front Office Technology
Prominent Analyst Firm Honors Centive Compel® for Strategic
On-Demand Sales Compensation Management
BURLINGTON, MA, March 1, 2007 - Centive, the leader in on-demand strategic sales compensation management, has been named a winner in the 2007 CRM WizKids Awards competition, which recognizes companies for innovative advances in front office technology. Sponsored each year by prominent CRM analyst firm Beagle Research Group, LLC., the WizKids Awards honor business technology providers for having had a significant impact on the CRM market.
"We are thrilled that Beagle Research has selected Centive Compel for the WizKids award," said Mike Torto, president and CEO at Centive. "Each month, more CFOs and VPs of Sales choose Compel to automate their sales commission process and provide a foundation for modeling, managing and optimizing plan effectiveness and productivity. This award validates Compel's unique value as a strategic sales compensation solution."
Beagle Research first instituted the CRM WizKids Awards Program in 2005 to identify promising new companies and new business solutions. The WizKids Index is an outgrowth of the firm's annual report and the index is updated frequently to keep readers abreast of the emerging front office market.
"Centive Compel is WizKids-worthy for many reasons, such as its compensation plan modeling capability and its unique interactive drill-down dashboards, which present sales representatives with actual commission earnings along with potential earnings that are calculated based on opportunities in the CRM system," said Denis Pombriant, managing principal of Beagle Research. "It is clear that there are significant benefits when companies add sales compensation thinking to their prospect to paycheck value chains."
Centive's flagship product, Compel® is an affordable, on-demand sales compensation management solution that automates the entire sales compensation process in one secure, centralized system. Compel goes beyond simply calculating accurate sales commission and bonus payments; it also provides strategic value by enabling customers to model and forecast commission expense, optimize plan effectiveness, and drive sales performance and top-line revenue growth.
More sales representatives subscribe to Centive Compel than any other on-demand, SaaS-based sales compensation management solution. By any measure, be it product functionality, product maturity, number of customers, average customer size, awards or analyst coverage, Centive continues to be the undisputed leader in the on-demand sales compensation space.
About Beagle Research Group, LLC
Beagle Research Group researches and analyzes trends in the customer relationship management (CRM) market and provides insight and advice to vendors and end consumers. The company's business model is based on the twin beliefs that primary research should drive most aspects of analysis and consulting in high technology markets and that direct and personal customer service should be the foundation of any advisory service. For more information, visit www.beagleresearch.com.
About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand strategic sales compensation management. Companies use Centive Compel to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel was awarded the 2006 CODiE award for "Best Financial Software," the 2006 CRM Excellence award from Customer Interaction Solutions, and is a 2006 eWeek Excellence Award finalist. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.
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Compel and From Prospect to Paycheck are registered trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.
