Centive to Host Webinar Featuring Key Thought Leaders in Sales, CRM and SaaS
Panel to Discuss Leveraging Sales Compensation to Drive Performance on September 12, 2006
BURLINGTON, Mass., August 7, 2006 – Centive, the leader in strategic, on-demand sales compensation management, today announced that it will host a webinar panel on September 12, 2006 at 1:00 p.m. EDT featuring three respected thought leaders: Jim Dickie – Partner with CSO Insights and expert in sales optimization, Denis Pombriant – Founder and Managing Principle at Beagle Research and leading analyst in Customer Relationship Management, and Jeff Kaplan, Managing Director of THINKstrategies and leading analyst in Software as a Service (SaaS) technology solutions. The webinar will focus on sales compensation best practices, technology and solution delivery options available to help sales executives drive sales performance. "Most companies today take a very tactical approach to managing sales compensation," states Bob Conlin, Chief Marketing Officer for Centive. "Companies that view sales compensation as a spreadsheet-based calculation exercise are operating at a disadvantage; strategic sales compensation management goes well beyond simply calculating commissions. We’re excited to host this panel of industry experts to share their thoughts on sales compensation as a strategic sales performance tool." "Sales compensation management is a business process that is overdue for automation," said Denis Pombriant of Beagle Research. "Sales compensation is one of the best tools organizations have to promote specific selling behaviors in support of corporate sales and revenue objectives. In addition, compensation management is a key part of the sales web, and must therefore integrate tightly with other solutions to maximize the lead-to-compensation business process." Centive is the recognized leader in the on-demand sales compensation market. More sales representatives subscribe, through their employers, to Centive Compel than any other on-demand sales compensation management system. Centive Compel has been favorably recognized in recent reports by Gartner and Forrester Research, and is featured in the Gartner case study entitled "On-Demand Incentive Compensation Model Proves Its Value." In addition, Compel was awarded the 2006 CODiE award for "Best Financial Software," the 2006 CRM Excellence award from Customer Interaction Solutions, and is a 2006 eWeek Excellence Award finalist. Compel features integration with Salesforce.com and other CRM systems to enable sales representatives and managers to forecast compensation based on opportunities within their pipeline. This integration provides Centive’s customers with full automation of the sales lifecycle –From Prospect to Paycheck™ – to ensure that sales representatives stay focused, aligned and motivated to close the right business. Webinar Information: Date – September 12, 2006 Time – 1:00pm EDT Registration: http://www.centive.com/news/event/item/44 About Centive Centive, a privately held company headquartered in Burlington, Mass., is the leader in strategic on-demand sales compensation management. Companies use Centive Compel to accurately calculate commissions and bonuses, to model and forecast commission expense, and to gain real-time visibility into sales performance metrics. As an on-demand subscription service, Compel is a cost-effective solution that allows executives to be strategic and sales reps to stay motivated and focused on selling. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.
