Volume 2 Issue 4 April 2007

Centive CEO to Present at SaasCon

Sales performance management on demand is in demand

Mike Torto, CEO of Centive, speaks about sales performance management on the second day of the SaaScon Conference (April 18th) in Santa Clara, CA.

Sales is the lifeblood of any company. Ensuring sales effectiveness is a paramount issue to staying competitive. Why then have the business processes to automate sales – with the ultimate goal of increasing revenues and improving sales productivity – historically been either non-existent, broken, or islands of disconnected point solutions? Shockingly, the answer lies in the fact that many companies historically have labored under the yoke of spreadsheets to manage the complexities of sales performance. This archaic approach, fraught with errors and risk, is no longer acceptable or viable from either a sales or finance perspective. Additionally, spreadsheet-operated companies are finding themselves at a significant competitive disadvantage and risk of non-compliance with the Sarbanes-Oxley Act and other regulatory standards.

On Demand is in demand and SaaScon answers the call by announcing its second Software as a Service (SaaS) conference. SaaS is no longer a question of “Should we?” Now, its a question of “How?” Recent studies have found that 61% of North American companies with revenues over 1 billion dollars plan to adopt one or more SaaS applications in the next year. SaaS is about moving business online, but which parts? And how do you accomplish that with scalability, reliability and the metrics necessary to understand if you're succeeding.

SaaScon will be the gathering place for all participants in the SaaS community and the only place that provides practical case studies and real-world SaaS deployments presented by SMB and enterprise users who implemented them. Attendees of SaaScon will discover how to accomplish and implement SaaS objectives now, while seeing what’s just around the corner. SaaScon will cover application focus areas like CRM, HR, ERP, Billing, Collaboration and Business Intelligence, while navigating the larger issues of:

  • Business services and SaaS
  • How to pick a vendor and measure SaaS success
  • What applications should go SaaS?
  • Understanding the pay-as-you-go model
  • Components as a Service: SaaS and the web services marketplace
  • Platforms and ecosystems: vendor lock-in or open marketplace?
  • Which vendors will succeed at SaaS?
  • Overcoming the customization and integration hurdle
  • Understanding the intersection of SaaS, SOA, Web 2.0, Enterprise 2.0 and Office 2.0

Register for conference

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