Centive Receives “Promising” Rating in Gartner’s MarketScope
Enterprises recognize the value of prepackaged Sales ICM systems
Gartner, the leading information technology research and advisory company, reviews market
growth, trends and key vendors in the latest industry report “MarketScope for Sales Incentive
Compensation Management Software” published in July 2007. The research report estimates that
the incentive compensation management market captured approximately $250 million in revenue
worldwide in 2006, and continues to grow “by at least 15% year over year”. Centive receives
a “Promising” rating for its success in on-demand sales incentive compensation management.
The Gartner MarketScope provides an overview of Centive, and highlights several of the company’s accomplishments, such as achieving success as an early adopter of SaaS “by establishing visibility, winning new clients, earning references and demonstrating value”.
“This impressive rating marks the latest in a series of research reports from leading analyst firms recognizing Centive’s leadership in delivering the market’s first true on-demand solution, our success in acquiring customers across a broad range of industries and our commitment to providing customers with the highest levels of service”, said Mike Torto, president and CEO at Centive. “We are excited to be recognized for our success and growth in the marketplace, but even more pleased with the strong endorsements we receive day after day from our customers”.
Gartner also provides an evaluation on the sales incentive compensation market in general, awarding an overall market rating of “promising”. This rating is based on Gartner’s finding that while the sales ICM market is relatively small, the market potential is significant and growing rapidly as “enterprises recognize the value of prepackaged Sales ICM systems”.
Centive’s flagship solution, Compel®, provides award-winning on-demand sales compensation management based on automating the entire sales compensation process - "From Prospect to Paycheck"®. Compel provides a single, integrated solution for designing, managing, optimizing and communicating sales incentive compensation to increase plan effectiveness, sales performance, revenue and profitability.
To learn more about Compel and the benefits of on-demand sales compensation management, follow the links below.
